AV Villas - Painting with Smoke

A bold, irreverent, and very red campaign for a bank that dared to have fun.

What happens when a bank tells you,
"Let’s fill the whole frame with red smoke... but make it stylish”?
Well—this happens. A campaign with character, energy, and tons of personality.

I had the pleasure of leading the photography for this visual project for AV Villas Bank, and from the very first click, we knew this would be a wild creative ride. Two intense shoot days, tight schedules, and a team that didn’t stop laughing (or sprinting). And yes—red. Red in the wardrobe, red in the light, red in the smoke… red in the soul.

But the photos were just the beginning.
The real challenge came after: blending that epic smoke seamlessly in post-production to make it feel like part of the scene, not an afterthought. We crafted every frame carefully, tuning the color, the lighting and the atmosphere to strike the perfect balance between reality and magic.

This was not your typical bank campaign.
It was bold, energetic, and visually loud.
A creative exercise in letting go of the expected and going full throttle with brand storytelling, commercial photography, and a solid art direction.

Shooting this felt like doing magic—
just with a camera... and a deadline.