Gilber Franco is a Venezuelan photographer based in Bogotá, Colombia, known for his versatile approach to commercial photography, portraiture, and art direction. With strong roots in Latin American advertising and visual storytelling, he creates impactful content that merges cinematic aesthetics with brand strategy.

He worked for seven years as a Creative Director at Sancho BBDO, Colombia’s largest advertising agency, where he led visual campaigns for top-tier brands. His passion for cinema has also led him to collaborate on short films both in Colombia and abroad, infusing each project with narrative depth and visual strength.

In 2019, he founded Le Franc Studio, a creative space where photography, art, and advertising come together. Through his studio, Gilber has worked with renowned brands such as Bancolombia, Grupo Éxito, Pepsi, Alpina, Hush Puppies, Hendrick’s, Buchanan’s, and Ron La Hechicera. His portfolio spans editorial portraits, commercial campaigns, and branded content across multiple countries in Latin America.

Today, he combines his experience as a commercial photographer and creative director to collaborate with brands, agencies, and studios seeking fresh, conceptual, and identity-driven visual narratives.